Privacy Policy

Privacy Policy

Last updated: 19 August 2026

JMF Badminton Academy Ltd ("JMF Badminton", "JMF", "we", "us" or "our") respects your privacy and is committed to protecting the personal information of players, parents, guardians and other users of the JMF Badminton mobile application and our related services.

This Privacy Policy explains what personal information we may collect, why we collect it, how we use and protect it, and the rights available to you.

Please read this privacy policy carefully.

1. Who We Are

The JMF Badminton mobile application is operated by JMF Badminton Academy Ltd, United Kingdom.

For privacy enquiries, you can contact us at:

Email: admin@jmfbadminton.com
Website: www.jmfbadminton.com

2. Information We May Collect

Depending on how you use the JMF Badminton app, we may collect information including:

* Parent or guardian name and contact details
* Player name
* Player age or date of birth
* Email address and telephone number
* Account and login information
* Badminton session and venue selections
* Bookings, cancellations and attendance information
* Player group, level and coaching information
* Player progress, assessments and coaching feedback
* Communications between users and JMF Badminton
* Customer support enquiries
* Notification preferences
* Payment and transaction information
* Technical information required for the operation, security and performance of the app

We will only collect information that is reasonably necessary to provide and manage our services.

3. How We Use Your Information

We may use personal information to:

* Create and manage user accounts
* Register players with JMF Badminton
* Allow users to find and book badminton sessions
* Manage attendance
* Process or record payments
* Communicate booking confirmations, cancellations and changes
* Provide coaching information and player feedback
* Track player development and progress
* Send service notifications and important academy updates
* Respond to questions and customer-support requests
* Maintain the security and reliability of the app
* Meet safeguarding, legal, regulatory and accounting requirements
* Improve JMF Badminton’s services

We do not sell users' personal information.

4. Children's Privacy

JMF Badminton provides badminton coaching services to children and young people.

Where information relating to a child is required, we expect the child's parent or legal guardian to provide or manage that information where appropriate.

We only seek to collect information about junior players that is reasonably required to provide coaching, booking, attendance, safeguarding and player-development services.

Parents or guardians may contact JMF Badminton to ask about personal information held about their child and, where applicable, request correction or deletion.

The app should not be used by a child to provide personal information independently where parental or guardian involvement or consent is required.

5. Payments

Where payments are available through the app, payment processing may be provided by an authorised third-party payment provider.

JMF Badminton may receive information confirming a transaction, such as the amount, date, booking reference and payment status.

Where a third-party payment processor handles card information directly, JMF Badminton does not receive or store complete payment-card details.

6. Messages and Communications

If the app provides messaging or customer-support functionality, communications sent through the service may be processed and retained where necessary to respond to enquiries, provide support, maintain appropriate records and protect the safety and security of users.

7. Notifications

The JMF Badminton app may send notifications concerning matters such as:

* Session reminders
* Booking confirmations
* Session changes or cancellations
* Coaching information
* Player progress
* Important academy announcements
* Account or service information

Users can control applicable notification permissions through their device settings.

8. Sharing Personal Information

We may use trusted service providers to operate parts of our app and services, such as:

* Application hosting and infrastructure providers
* Database and cloud-service providers
* Payment processors
* Email and communication providers
* App analytics and technical-support providers

These providers should only process personal information as necessary to provide their services to JMF Badminton and subject to appropriate contractual and security arrangements.

We may also disclose information where required by law, regulation, safeguarding obligations or a lawful request from an appropriate authority.

9. Data Security

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

No internet-based service can guarantee absolute security, but we aim to use appropriate safeguards proportionate to the nature of the information we process.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, safeguarding and operational requirements.

When information is no longer required, we will delete or appropriately anonymise it in accordance with our retention requirements.

11. Your Privacy Rights

Depending on applicable data-protection law, you may have rights concerning your personal information, including the right to:

* Request access to personal information we hold about you
* Ask us to correct inaccurate information
* Request deletion of personal information in certain circumstances
* Request restriction of certain processing
* Object to certain processing
* Request transfer of eligible personal information
* Withdraw consent where processing is based on consent

Parents or guardians may also contact us regarding information held about their child where applicable.

To make a privacy request, contact:

admin@jmfbadminton.com

We may need to verify your identity before completing a request.

12. Account and Data Deletion

Users who wish to request deletion of their JMF Badminton account or associated personal information can contact:

admin@jmfbadminton.com

Please include sufficient information for us to identify the relevant account.

Certain information may need to be retained where required for legal, financial, safeguarding, dispute-resolution or other legitimate purposes.

13. International Data Transfers

Some technology or service providers used to operate the app may process information outside the United Kingdom.

Where personal information is transferred internationally, we will seek to ensure that appropriate safeguards required by applicable data-protection law are used.

14. Third-Party Services

The app may contain links to websites or services operated by third parties.

Their processing of personal information is governed by their own privacy policies, and JMF Badminton is not responsible for the privacy practices of independently operated third-party services.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our app, services, technology or legal obligations change.

The latest version will be made available through our website and/or application. The "Last updated" date at the top of this policy indicates when it was most recently revised.

16. Contact Us

If you have questions about this Privacy Policy or how JMF Badminton handles personal information, please contact:

JMF Badminton Academy Ltd
Email: admin@jmfbadminton.com
Website: www.jmfbadminton.com

If you are unhappy with how your personal information has been handled, you may also have the right to raise a complaint with the UK Information Commissioner's Office (ICO).